Web development industry is rapidly growing. Creating and implementing effective marketing strategy for your business can be a challenge if you lack extended experience in marketing and planning. So, how can you plan your unique approach?
What are your current marketing materials? Was it designed understanding the buyer’s journey? Does it include all your technical skills? How unique is it from that of your top competitors?
Let’s look at some proven marketing strategies to help your company stand out from the competitive technology market.
Updating the Portfolio Page
A great portfolio page is inevitably needed as it allows you to show off your unique style and skills. But most of the portfolio pages showcase the screenshot of the websites that they have worked on. And how many of you think that your prospective clients understand the effort you have taken to build up the same and what success you have brought to the client?
Let’s clear all those with a smart portfolio page.
Improve the Sales with Past Projects
Sophisticated buyers look for specialists. How do you convey your expertise through a portfolio page? Add case studies about a few of your brilliant web development projects. Mention the client requirement in the initial stage. Maybe it was started with a conversion like “We are looking for a website to sell our products”. Explain how did you start and how it led to improve the sales for your client. Also, mention how good the site performs and add words of the client. Remember, a business owner is more likely to choose a website development company if they get to read about you worked for a client of similar niche and made them successful.
About Us Page and Services Page
Many of the companies pass irrelevant information through About Us page and Services page. About page should explain who you are and why a client should choose you over the competitors. Cramming all the information such as the Company History, Industry Specializations, Team Members in the About page is overwhelming.
When it comes to Services page, it needs to convey all about the services you offer.
Marketing Strategy into Action
Wrapping up, it’s super important to differentiate your company from everyone else, and thus give the prospective clients a reason to choose you. You are half done if you able to convince that you are able to handle their project efficiently.
Your past projects assure your clients of your expertise. Have the About page and Services page include the relevant details. Convince the client how you utilize your technical skills for the growth of a company. Using these strategies, you can attract potential prospects, encourage them to search you out on social media such that they will have trouble refusing to choose you for their web development project. At I Do Designs, we can help you out with all your web designing and marketing needs. We will work together to build an appealing website that has a
positive impact on your business.
